What can Compliance Officers learn from Marketers?
Recent studies in behavioral science, as explored in Nancy Harhut’s book “Using Behavioral Science in Marketing,” offer valuable insights for crafting effective compliance messages
Recent studies in behavioral science, as explored in Nancy Harhut’s book “Using Behavioral Science in Marketing,” offer valuable insights for crafting effective compliance messages
Imagine driving to work on a busy Monday morning hoping to beat the early morning Lagos traffic to attend your usual 7.00 a.m. meeting. Your phone rings and you see it is a call from your boss, on picking up the call ,you are stopped by a traffic officer and the following discussion ensues : Traffic …
A very important part of effective decision making is understanding the context or situation of decision making . According to the English philosopher Gregory Bateson; Nothing Exists Without Context Gregory Bateson Unfortunately, a lot of decisions are made in companies today without taking cognizance of the underlying contexts and this has resulted in poor decisions; …
According to Travis Waugh, Author of Fully compliant: Compliance training to change behaviour, the mistake a number of Compliance professionals make is to target the reflective part of the brain—System 2—with definitions, policies, statistics, and other overtly rational appeals.
Do the posters, emails, newsletters, vignettes and training really change employee behaviour? Why do people still do seemingly stupid things despite all the awareness campaigns and 100% on-time completion of compliance training? How can we make people just do the right things? I believe these are some of the questions that often keep compliance professionals …